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Mario Sorrenti

Mario Sorrenti

The Pirelli Calendar is no doubt one of the most coveted ways to track the year.  On December 6th, 2011, New York got a preview of the 2012 edition featuring renowned photographer Mario Sorrenti.  The 2012 Pirelli Calendar, aptly entitled Swoon, will consist of 25 photographs featuring nine models and 3 actresses: Kate Moss, Isabeli Fontana, Milla Jovovich, Natasha Poly, Saskia de Brauw, Lara Stone, Joan Small, Guinevere Van Seenus, Malgosia, Edita Vilkeviciute, Margareth Made and Rinko Kikuchi.  No stranger to innovation, Pirelli will be printing the 39th issue of the “Calenderio Pirelli” in a never before used canvas-lined portfolio format.

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Although some photographers such as Patrick Demarchelier and Bruce Weber have had the honor of shooting the calendar more than once, Sorrenti is ironically the first Italian photographer ever to shoot this piece of Italian iconography and chose the island of Corsica for his backdrop.  At the New York press event on Tuesday (which hosted a slew of international media), Pirelli presented a video documenting the making of the 2012 calendar followed by a Q&A with the photographer.  Sorrenti remarked that he tried to refrain from creating something “overly-sexy” when shooting swoon, although whether or not he was successful is debatable.  It would be understandable if Sorrenti found this difficult, however, as the photographer himself unquestionably reeks of sex appeal.

edita-vilkeviciute-pirelli1-e1323199140929
isabeli-fontana-pirelli2-e1323198999526
kate-moss-pirelli1-e1323198907169
malgosia-bela-pirelli1-e1323198790218
milla-jovovich-pirelli1-e1323198603596
rinko-kikuchi-pirelli2-e1323198439516
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joan-smalls-pirelli1-e1323198972762
lara-stone-pirelli2-e1323198817467
margareth-made-pirelli2-e1323198631924
natasha-poly-pirelli3-e1323198489991
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Photos courtesy of Pirelli