Although perhaps best known as one of the most influential music producers of our generation, Pharrell Williams is a sort of renaissance man; from music to fashion to design, he's a creative force in contemporary pop-culture. When I first heard he would be hosting a party at the Penthouse of The Standard East Village during fashion week, I immediately assumed it would have something to do with one of his multiple ventures in the apparel industry. But this was clearly for something else, as the invite read "Daniel Arsham + Pharrell Williams invite you to join them for the unveiling of their collaboration". RSVP? Why yes, of course.
I made my way up to the penthouse, giving the pass I was handed at hotel's side entrance to a guard by the elevator (apparently quite a few hotel guests were trying to crash). I saw a familiar enough scene as I walked out; a melange of the young and fashion-forward on the terrace, drinks flowing by the bar, music playing in the background. Where, exactly, was this unveiling? "Back room" someone said and I made may way over. That's when I saw it: a Casio MT-500 -- or more accurately, a sculpture of one. From a set of four, the sculptures are made of "volcanic ash, crystal and steel," as noted by Arsham on Instagram. The pieces are something of a tribute to the keyboard, which was the first instrument on which Pharrell ever made music.
With special gloves (and supervision) we all got a chance to pose for pics holding one of the sculptures. Besides the artists
themselves, other partygoers included friends like Terry Richardson and CL, and even The Standard's own hotelier Andre Balazs managed to join the soiree.