BCLDHEADER_NEW.jpg
_MG_1111

Fellow New Yorker and blogger Scott Schuman has once again extended his photographic talents for the Autumn/Winter 2013 H.E. by MANGO campaign.  Founder of The Sartorialist (and a pioneer in fashion blogging), Shuman was recently commission to shoot the latest campaign featuring uber-hunky Spanish model Andre Velencoso.  

Velencoso may be scorching hot, but the A/W 2013 collection for H.E. by MANGO is described as being “casual” and “vintage”.  It even incorporates and “urban nature” collection, inspired by the feel of green cities.  It seems that Andre is a perfect fit (could he ever not be?) for the campaign and even describes his own style as “casual and simple,” but he’s been known to go high fashion, having modeled for campaigns such as Louis Vuitton, Chanel, and Jean Paul Gaultier.   Shuman himself is no rookie either; his cv includes having produced advertising campaigns for DKNY Jeans, Gant, and Burberry.

 

H.E. by MANGO was created in 2008 and currently has over 100 retail outlets worldwide but – as reflected in its latest campaign – is looking to make a big impact on 2013, planning to open about 80 more outlets worldwide by the end of the year.

 

Here’s a sneak peak of Scott and Andre at work: