When I came back to New York to begin a new adventure, I really didn't know anyone or even exactly what I would be doing.  But there were a few things I did know:

1) I love fashion

2) I love New York

3) I love to write

Even though I had a lot of experience with writing, editing, and PR, I'd never actually been involved with an website or blog before.  But I needed some sort of a vessel to help me network and navigate my way into the industry that I'd come here to be part of and starting a website seemed like a natural choice.  I'm not ashamed to admit that Socialite Style was intended as more of a tool at my disposal than anything else and for this reason I was never really concerned with reflecting my own identity.  That's not to say that I wasn't devoted or passionate - I invested a lot of time and energy - but I wasn't too concerned about infusing my own personality or creativity.

The whole endeavor was one huge learning experience and after a while I discovered I actually had a lot going for me:  people were starting to recognize the site, I was getting great reception to my content, and I just realized I could be doing so much more...more personality, more unique content, more fun! I wanted to share my experiences and observations.  Instead of a means to an end, I wanted it to be better - I wanted it to be a labour of love.  

So here I am starting a new chapter with Big City Little Dress.  I've finally transitioned from thinking about all of the things I could be doing to actually doing them.  I'm so excited to be able to share all the things, big and little, that I love.  I hope you love it too!


xoxo, Arzu